Which eCommerce platform do you recommend?

It depends on your scale, team, and flexibility requirements. For rapid DTC launches, Shopify Plus offers excellent time-to-market. For complex B2B or marketplace models, composable platforms like commercetools give more control. We conduct a platform assessment during discovery and recommend based on your specific needs, not our preferences.

How do you approach site speed and Core Web Vitals?

We treat performance as a feature. Our standard stack uses Next.js with static generation, edge caching via Vercel or Cloudflare, next-gen image formats, and lazy loading. We benchmark against Core Web Vitals throughout development and set contractual performance budgets.

Can you migrate our existing store without downtime?

Yes. We use a blue-green migration approach: build the new platform in parallel, run both simultaneously for a validation period, then cut over DNS with zero downtime. All product, customer, and order data is migrated with full integrity checks.

How long does it take to build a custom eCommerce store?

A standard DTC store with custom design and third-party integrations typically takes 8–14 weeks. A full marketplace or headless replatforming project is usually 16–24 weeks. We provide a fixed-scope estimate after a discovery sprint.

Do you provide support after launch?

Yes. We offer ongoing retainer engagements covering performance monitoring, security patching, feature development, and conversion optimisation. Most clients continue with us post-launch on a monthly sprint cycle.

E-Commerce & Retail

E-Commerce Software Development Company

Build high-converting storefronts and intelligent commerce platforms that scale.

Start Your Project

300+

Stores Built

$500M+

GMV Enabled

3×

Avg. Conversion Lift

50+

Platforms Integrated

Solutions

Industry Solutions We Build

Custom eCommerce Store

Performance-first storefronts with advanced product catalogues, dynamic pricing, and seamless checkout experiences built to your brand and conversion goals.

Multi-Vendor Marketplace

Full-featured marketplace platforms with seller onboarding, commission management, dispute resolution, and unified customer search.

Headless Commerce Platform

API-first, composable architectures that decouple the frontend experience from backend commerce logic for maximum speed and flexibility.

Mobile Shopping App

Native and cross-platform mobile commerce apps with push notifications, biometric checkout, AR product preview, and offline browse capability.

Subscription Commerce

Recurring-order platforms with flexible billing cycles, pause/skip/swap mechanics, smart dunning, and churn-prediction analytics.

B2B eCommerce Portal

Wholesale and trade portals with contract pricing, bulk ordering, credit accounts, approval workflows, and ERP/PIM integrations.

Order & Inventory Management

Centralised OMS and IMS connecting your storefront, warehouse, dropship suppliers, and 3PL partners with real-time stock visibility.

AI-Powered Recommendation Engine

Collaborative and content-based filtering models that personalise product discovery, cross-sell, and email recommendations at scale.

Services

Development Services We Offer

eCommerce Platform Development

Custom-built or platform-extended storefronts (Shopify, BigCommerce, commercetools) engineered for speed, SEO, and conversion from the ground up.

Headless & Composable Commerce

Decoupled frontend with Next.js and a best-of-breed backend layer, giving marketing teams flexibility without engineering bottlenecks.

Mobile Commerce Apps

iOS and Android shopping apps with rich catalogue experiences, one-tap checkout, and deep analytics integration.

Payment & Checkout Optimisation

Checkout A/B testing, express payment methods (Apple Pay, Google Pay, BNPL), address validation, and smart retry logic to maximise completed purchases.

AI Product Recommendations

End-to-end recommendation pipelines covering data collection, model training, real-time serving, and A/B testing to lift average order value.

Third-Party Integrations

Pre-built connectors and custom integrations for ERP, PIM, CRM, shipping, tax, loyalty, and marketing automation platforms.

Ready to Build for E-Commerce?

Our experts are ready to design and deliver the right solution for your e-commerce business — fast, secure, and built to scale.

Book a Free Consultation

Innovation

Emerging Technologies in E-Commerce

⚡AI-Powered Search

Neural search and natural-language query understanding that surfaces the most relevant products even for ambiguous or long-tail queries.

⚡AR Try-On

Augmented reality features that let shoppers visualise apparel, eyewear, furniture, and beauty products in their real environment before purchasing.

⚡Social Commerce

Native shopping integrations with Instagram, TikTok, and Pinterest that enable discovery-to-checkout without leaving the social feed.

⚡Voice Commerce

Alexa and Google Assistant integrations alongside voice-search optimised catalogues for hands-free shopping experiences.

⚡Personalisation Engines

Real-time personalisation of homepage banners, category pages, search rankings, and email content based on individual shopper behaviour.

⚡Automated Replenishment

AI-driven subscribe-and-save prompts and smart reorder alerts that reduce out-of-stock frustration and build subscription revenue streams.

Use Cases

How We Help E-Commerce Businesses

Migrating to Headless Commerce

Decouple a sluggish Magento or WooCommerce storefront into a Next.js frontend backed by a composable backend
Achieve sub-1-second page loads with edge caching and image optimisation
Enable marketing to launch landing pages and campaigns without engineering dependencies
Maintain full SEO equity through structured migration and 301 redirect management

Launching a Multi-Vendor Marketplace

Build seller registration, KYC, product listing, and commission management from scratch
Implement split-payment processing so funds reach sellers automatically after fulfilment
Deploy AI catalogue enrichment to standardise disparate seller product data
Provide buyer and seller analytics dashboards with real-time sales and returns data

Improving Conversion Rate

Audit and redesign checkout flow to remove friction points costing abandonment
Add express payment methods and persistent cart across devices
Implement social proof elements, urgency signals, and personalised recommendations at checkout
Run continuous A/B experiments to compound conversion gains over time

Scaling B2B Commerce

Build account-based pricing with tiered discounts, quote requests, and credit limits
Integrate with SAP, NetSuite, or Dynamics ERP for real-time inventory and invoice sync
Enable multi-buyer accounts with approval workflows for purchase orders
Deliver self-service reordering with saved order templates and CSV upload for bulk items

Personalising the Shopping Experience

Collect and unify behavioural, transactional, and preference data in a customer data platform
Train collaborative filtering models to power homepage, PDP, and cart recommendations
Personalise search ranking and category page merchandising per customer segment
Measure incremental revenue lift from personalisation through rigorous holdout testing

Building a Subscription Commerce Model

Implement flexible subscription plans with weekly, monthly, and custom cadence options
Build smart dunning sequences that recover failed payments before churn occurs
Deploy AI churn-prediction models to trigger targeted retention offers proactively
Provide subscriber analytics covering LTV, retention cohorts, and pause-vs-cancel rates

Why Bluejay

Why Choose Bluejay for E-Commerce?

Commerce-First Engineering

Our developers understand that every millisecond of page-load time and every checkout friction point has a direct impact on revenue — we build accordingly.

Platform Agnostic

We work across Shopify Plus, commercetools, BigCommerce, Medusa, and fully custom stacks — we recommend the right platform for your scale and needs, not our preferred vendor.

Data-Driven Optimisation

We instrument every storefront with analytics from day one and run continuous experimentation programmes to compound conversion and AOV gains over time.

End-to-End Commerce Capability

From discovery UX and catalogue management through payment processing, fulfilment integration, and post-purchase loyalty — we cover the entire commerce lifecycle.

Tech Stack